I plan on composing a fight song for PSU. It will create the product of a musical embodiment of school competitiveness, directly resulting in school pride and university unity. When driving this project, I keep in mind the question of “How can I motivate school spirit with music?” I want to do this by composing a song that represents the athletics here at PSU. There is no current fight song here, while many other universities have them. It’s purpose is to rally student support and togetherness, and I believe a fight song will achieve just that. My project will represent my interdisciplinary learning by it utilizing both composition and marketing. Obviously, I’d be composing a song, but it also represents the school– it will be used at events and represent the business I am making it for (PSU). I will manage my time by hitting deadlines. These deadlines will consist of things like having a number of proposed demos, checking in with people by certain times, as well as getting feedback from my professors. These types of checkpoints will make sure I get it done by the end of the semester, as well as keep in communication so it doesn’t sway off track.
On my eport I will post the finished song itself, along with what the song will be used for in the future. I will know if the project is successful if it used in any way by PSU. If they accept any version of a song I compose for this project, than it would be a success. A song that represents Plymouth. To bring together the young adults who go here. It can be assessed by peer review, as well as its rate of use. Approval from all parties it affects, such as current students, conservative alumni, professors, anyone with an opinion.
I believe all of my music classes have prepared me for this project. Music theory, learning about instruments, as well as exposure to any genres. My marketing classes have also prepared me, as they’ve shown me how to represent whatever business. I have books regarding orchestral arrangements, music softwares, as well as the internet to guide my creativeness into this genre. I will need resources from some administrators, like if there were any fight songs from the past, as well as what type of song that they want. I will get them via email, as well as meetings and check ins. I will need to contact my professors for review/comments, and administrative staff for approval/guidance. If I don’t succeed, as in have it officially recognized or played during PSU events, I would still find it a success. This would be because I channeled my creativity and experience into a project that models what I’ll be doing in the real world.
I am working on the topic of music in advertisements because I want to find out what music works most effectively and how, in order to help my reader understand better ways of producing/analyzing audio advertisements. I am interested about this for multiple reasons. Every musician that wants to market their music would love to know the reasons of what makes music sound good. What makes music sound good? Audio is a factor in a majority of advertisements, and understanding the nature of the beast is an important step in taming it. I want to write for music people and business people that deal with sounds. I am basically analyzing music theory in the realm of business. In an advertisement, what tones and strategies of implementing certain tones makes it appealing? Music people are artists, and most appreciate another take on what they do. Business people like to be the best, and my findings may help them develop mindsets to guide any future production with sounds. Some main points that I need to find out are basic principles of music theory, and techniques used in advertisement. What progressions and frequency ranges do people find most appealing? How is music utilized in ads, and which ways does it work most effectively? Some key terms I may use for searching are: music theory, successful ads, marketing strategies, audio, hearing, music explanation, and sound theory. Two library databases that I may use are Project MUSE, and JSTOR.
And here is a preview into what I’ll be synthesizing into my research:
Harley, James. “Generative Processes in Algorithmic Composition: Chaos and Music.” Leonardo, vol. 28 no. 3, 1995, pp. 221-224. Project MUSE, muse.jhu.edu/article/607021.https://muse-jhu-edu.libproxy.plymouth.edu/article/607021/summary
Rondeleux, Luc. “The Digital Computer as an Instrument of Musical Creation: 1957–1997.” Leonardo, vol. 32 no. 4, 1999, pp. 305-305. Project MUSE, muse.jhu.edu/article/608703.
Tolbert, Elizabeth. “The Enigma of Music, the Voice of Reason: “Music,” “Language,” and Becoming Human.” New Literary History, vol. 32 no. 3, 2001, pp. 451-465. Project MUSE, doi:10.1353/nlh.2001.0049
AP-Know what they want, precisely
RA-Find resources and potential sources
AP-Work on music
RA- Finish Precis
AP-Submit a few samples, see what direction is more appealing
AP-Work on Music, and get feedback from professors
RA-Write? Write, write! Make sure there are enough sources
AP-Submit copy, see feedback
RA-Get some progress on writing, final draft due soon
AP-Work on music/Start writing
AP-Keep writing/Submit music (if done)
RA-Writing center touch up, need another set of eyes and expertise
AP-Complete draft of AP documentation/reflection, submit music if not already
RA-Perfect, and Complete Final Draft
AP-Perfect and Complete Final Draft