Precise Precis

My Research Article is about Jingles, what makes them catchy , and what they are exactly.

Harley, James. “Generative Processes in Algorithmic Composition: Chaos and Music.” Leonardo, vol. 28 no. 3, 1995, pp. 221-224. Project MUSEmuse.jhu.edu/article/607021.https://muse-jhu-edu.libproxy.plymouth.edu/article/607021/summary 

Harley talks about the basics of music. In his article he analyzes music in basic ways, but it is the perspective of these analyzations that makes it interesting and useful. The basis of the article is about algorithms for music, and how it is being implemented (the updates of it at that time). The perception of music is what I would use from it, but its rich information gives new glances at music virtually.


       Rondeleux, Luc. “The Digital Computer as an Instrument of Musical Creation: 1957–1997.” Leonardo, vol. 32 no. 4, 1999, pp. 305-305. Project MUSE, muse.jhu.edu/article/608703.https://muse-jhu-edu.libproxy.plymouth.edu/article/608703/pdf

This article talks about how computers and technology are changing music. How do you make music with computers? What is technology doing to music? How is music’s perception changing through it? These questions are touched upon in this article. The summaries of how industries and composers are utilizing technology. I would use the basis of this article, and reference the points of how technology is opening doors for industries regarding music.

       Tolbert, Elizabeth. “The Enigma of Music, the Voice of Reason: “Music,” “Language,” and Becoming Human.” New Literary History, vol. 32 no. 3, 2001, pp. 451-465. Project MUSEdoi:10.1353/nlh.2001.0049https://muse-jhu-edu.libproxy.plymouth.edu/article/24595

In this article Tolbert explains the relationship between humanity and humanity, and how it serves us. She states that music isn’t necessary, but it is expressing and a “language”. She dives into the relationship of music and our minds, and how our psychology responds and has adapted to organized sound. Many of the psychological content parts of this article would fit well in my assignment.

Scott, LM “Understanding jingles and needledrop: A rhetorical approach to music in advertising” Journal of Consumer Research 17(2):223, Oxford University Press / USA 1990, 0093-5301http://web.b.ebscohost.com.libproxy.plymouth.edu/ehost/pdfviewer/pdfviewer?vid=3&sid=67805889-588b-4564-9bb9-6afcf5ef61d0%40pdc-v-sessmgr05

In this article Scott goes over the basics of music in advertisements. He goes over things like dissonance and consonance, culture relevance and such. He even gives examples and analyzes the factors of why certain jingles worked. Many parts of this article seem relevant to my project.

Wanda T. Wallace (1991) ,”Jingles in Advertisements: Can They Improve Recall?”, in NA – Advances in Consumer Research Volume 18, eds. Rebecca H. Holman and Michael R. Solomon, Provo, UT : Association for Consumer Research, Pages: 239-242.http://acrwebsite.org/volumes/7167/volumes/v18/NA-18

In his article Wanda answers his title very well. He talks about reasons of why jingles work, and gives a broad overview of ways that prove that they do. He references an experiment that shows the effectiveness of recalling information with music aspects, and it shows interesting results. I plan on referencing this article for its relevance and concentration on jingle effectiveness.

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