Starting Out as the Underdog

Ever since the beginning I knew that it would be hard… Having a degree in the arts, rather than the science. And Music? When you think of music jobs, for the most part teachers, producers, and performers come to mind. So if I don’t want to be a teacher… Am I supposed to try and become a big shot performer or producer? Am I supposed to accept the stereotypes of our society, and just settle on a low paying part time job? Like a teacher? I do not want to be a teacher. I don’t know what to do…

In reality though, there are more jobs than just teachers and producers. There are people that score films, make music for commercials, and there are even many audio jobs in radio. Many jobs that are in the “art” category are on average lower paid, but they are out there. Many focus more with entrepreneurship, but they all share the power of creation. Services or products that other can utilize in many ways. “Science” degree holders have higher paying jobs on average, and also create, but in a different way.

Is one degree “better” than the other? Well, it depends on how you define “better”. Well paying? Statistically speaking, yes– but with many exceptions. Quality of life in a relevant and direct profession because of said degree? Opinionated, but to every person, yes. Finding both well paying and quality of life improving is goal. I have dreams, but no answer at the moment for if I know my combination.

I always get asked the same question but in different ways… “What are you going to do after college?”, “What can you do with that degree?”, “What types of jobs are you looking at?”, “How are you today?”, and so on.

I know roughly what I want to do, but the opportunity that I am looking for isn’t there yet. I am applying to jobs, I am asking around, but I feel like an underdog. I have an arts degree. Sure I possess, what the kids are calling it: white privilege, I guess, but it isn’t giving me anything special at the moment. I don’t want to make this about race. So I won’t.

Starting out is the hardest part. All of my school has led up to whatever I am about to pursue next… 18 years of education, has led up to this, and I have no idea. That is why I feel like an underdog. Arts degree, and indecisive nature. Not much stereotypically should come out of that. But I’ll show you world! Ha.


RA Outline

Catchy Jingles Outline (Work in Progress)

  • What are jingles?
    • Definition and history
    • Varying kinds and uses
  • Music Theory breakdown
    • What makes music sounds good
    • What makes music sound suspenseful or calm
  • Jingle psychology
    • Why people remember jingles
    • Why music aids with ads
  • Making and marketing jingles
    • How people incorporate music
    • How people created successful jingles

Precise Precis

My Research Article is about Jingles, what makes them catchy , and what they are exactly.

Harley, James. “Generative Processes in Algorithmic Composition: Chaos and Music.” Leonardo, vol. 28 no. 3, 1995, pp. 221-224. Project MUSEmuse.jhu.edu/article/607021.https://muse-jhu-edu.libproxy.plymouth.edu/article/607021/summary 

Harley talks about the basics of music. In his article he analyzes music in basic ways, but it is the perspective of these analyzations that makes it interesting and useful. The basis of the article is about algorithms for music, and how it is being implemented (the updates of it at that time). The perception of music is what I would use from it, but its rich information gives new glances at music virtually.


       Rondeleux, Luc. “The Digital Computer as an Instrument of Musical Creation: 1957–1997.” Leonardo, vol. 32 no. 4, 1999, pp. 305-305. Project MUSE, muse.jhu.edu/article/608703.https://muse-jhu-edu.libproxy.plymouth.edu/article/608703/pdf

This article talks about how computers and technology are changing music. How do you make music with computers? What is technology doing to music? How is music’s perception changing through it? These questions are touched upon in this article. The summaries of how industries and composers are utilizing technology. I would use the basis of this article, and reference the points of how technology is opening doors for industries regarding music.

       Tolbert, Elizabeth. “The Enigma of Music, the Voice of Reason: “Music,” “Language,” and Becoming Human.” New Literary History, vol. 32 no. 3, 2001, pp. 451-465. Project MUSEdoi:10.1353/nlh.2001.0049https://muse-jhu-edu.libproxy.plymouth.edu/article/24595

In this article Tolbert explains the relationship between humanity and humanity, and how it serves us. She states that music isn’t necessary, but it is expressing and a “language”. She dives into the relationship of music and our minds, and how our psychology responds and has adapted to organized sound. Many of the psychological content parts of this article would fit well in my assignment.

Scott, LM “Understanding jingles and needledrop: A rhetorical approach to music in advertising” Journal of Consumer Research 17(2):223, Oxford University Press / USA 1990, 0093-5301http://web.b.ebscohost.com.libproxy.plymouth.edu/ehost/pdfviewer/pdfviewer?vid=3&sid=67805889-588b-4564-9bb9-6afcf5ef61d0%40pdc-v-sessmgr05

In this article Scott goes over the basics of music in advertisements. He goes over things like dissonance and consonance, culture relevance and such. He even gives examples and analyzes the factors of why certain jingles worked. Many parts of this article seem relevant to my project.

Wanda T. Wallace (1991) ,”Jingles in Advertisements: Can They Improve Recall?”, in NA – Advances in Consumer Research Volume 18, eds. Rebecca H. Holman and Michael R. Solomon, Provo, UT : Association for Consumer Research, Pages: 239-242.http://acrwebsite.org/volumes/7167/volumes/v18/NA-18

In his article Wanda answers his title very well. He talks about reasons of why jingles work, and gives a broad overview of ways that prove that they do. He references an experiment that shows the effectiveness of recalling information with music aspects, and it shows interesting results. I plan on referencing this article for its relevance and concentration on jingle effectiveness.